The Evidence-Based Management Guide was developed by Ken Schwaber, Christina Schwaber, Scrum.org, the professional Scrum Trainer community and the Engagement Manager community.
EBM is an empirical approach that provides organizations with the ability to measure the value they deliver to customers and the means by which they deliver that value, and to use those measures to guide improvements in both.
EBM consists of four Key Value Areas (KVAs):
- Current Value (CV): Reveals the value that the product delivers to customers, today
- Time to Market (T2M): Expresses the organization’s ability to quickly deliver new capabilities, services, or products
- Ability to Innovate (A2I): Expresses the ability of a product development organization to deliver new capabilities that might better meet customer needs
- Unrealized Value (UV): Suggests the potential future value that could be realized if the organization could perfectly meet the needs of all potential customers
To download: qrc (evidence-based management, 190119) v1.0
To produce genuine and long-lasting improvements the guide explains a five-step learning loop:
- Quantify Value
- Measure KVMs (Key Value Measure)
- Select KVAs to improve
- Conduct practice experiments to improve targeted KVAs
- Evaluate results
In the appendix an overview of KVMs, clustered by KVAs, and how to measure them.
Conclusion an easy to read guide to get a better understanding of business value, how to measure and how to improve it.
To download the guide (for free): Evidence-Based Management Guide